No need to smuggle Suze anymore

Suze is almost impossible to find in the United States, but according to from “Domain Select has decided to import and distribute the Pernod-owned product. (Pernod bought it in 1965.) It will start showing up on shelves in January 2012.”

History of Suze ( from
Suze was created in 1889 by the Parisian distiller Fernand Moureaux, and for more than a century it has been produced with the strictest respect for tradition. Fresh wild yellow gentian is carefully selected and harvested by hand from the mountains of Auvergne, prior to maceration and distillation in Suze. Suze quickly grew in popularity and was captured in Picasso’s 1912 “Verre et bouteille de Suze.” In 1922, Suze initiated the first of many successful advertising campaigns and today, Suze is the fifth leading liqueur in France. Suze Saveur d’Autrefois is modelled after the original 1885 recipe for Suze with intense flavours and a unique personality that reflects fresh yellow gentian. Born during the Universal Exhibition in Paris in 1889, both Suze and the Eifel Tower are linked as French icons. Furthermore Gustav Eifel contributed to the design of the Suze distillery that was constructed in 1922. Suze honored this connection with a special 120 year anniversary bottling in 2009 that was designed in tribute to the famed Eiffel style.

Picasso’s “Verre et bouteille de Suze”

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