Bacardi OakHeart Going After Captain Morgan (New Spirit Review)

It’s hard to believe that Bacardi one of the biggest selling rum companies did not, until now, have a spiced rum in its portfolio. Bacardi this month has launched Oakheart, its own “smooth spiced rum” to compete in a market segment dominated mainly by Captain Morgan.

Bacardi OakHeart (70 proof/35 percent ABV) is created with a blend of Bacardi rums mellowed in charred American white oak barrels for 1-3 years. Choice spices such as maple, cinnamon, nutmeg, honey, and vanilla are added to the rum which is then filtered through a proprietary process. The result is a bold, spiced rum straight from the heart of charred oak barrels for a hint of smokiness and a velvet-like smoothness. Rich and oaky on the nose, with hints of smoke and dried fruit.

“BACARDÍ OAKHEART has been launched to capitalize on the emerging popularity of spiced rum and delivers a product with the credentials of a brand that created modern rum in 1862,” said Toby Whitmoyer, vice president and brand managing director, rums category, at Bacardi U.S.A., Inc.

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