Asia-Pacific to become the fastest-growing booze drinking region over the next five years

According to the International Wine & Spirit Research (IWSR) Forecast Report 2011-2016, Asia-Pacific will overtake the Americas as the second-largest region for consumption and – shortly after the remit of the report – will surpass Europe. The key characteristic over the next five years will be the ever-increasing importance of emerging markets especially in Asia, Central and Eastern Europe, and much of South America. The growing importance of brown spirits will also be a key trend. Premium-and-above spirits will rise from 109.35m cases to 143.07m cases. Vodka and whisk(e)y will account for 71.4% of total growth of the western-style categories in the standard-and-above quality segments.


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